BRANDING
WEB
CONTENT
Goals
Build a strong brand foundation that helps LINEBERRY stand out, connect with its audience, and grow confidently.
What We Built
Brand Development
Brand Discovery: Core identity, Values, and Unique Positioning
Brand Guidelines: Logo, Color Palette, Typography, Voice & Tone
Website Development
Design: Responsive, on Brand & Aspirational Imagery
Content: Custom Photography, Catalogue, Contact, Client History
Launch: Domain Acquisition, Email Set-Up, Account Creation
Basic Collateral
Headshots
Business Cards
Inspiration
Lineberry is an Americanized spelling of its variant German names such as Leyenberger, Liujenburger, Lineberger, Leinberger, Lineburger, and Leinburger. In some cases it is a habitational name for someone from Leinburg in Bavaria, or other community with a similar spelling. The name can also be a topographic name from Middle High German lin ‘flax’ + berg ‘mountain’.
Step One:
Every project at WASI starts with two things. A face to face conversation, and a sketchbook. We need to get to know you as a person will bring us closer to what works best for you faster. By starting out with our hands instead of the mouse helps us to create organically, not artificially.
Logo Design Progression
Staring with the inspiration of the Flax flower, we progressed the primary logo mark and font choices until the client considered it “perfect”. From a solid flower and a san typeface, to the thin line style, and finally to a hand-drawn flower and needle with the classic Goudy font.
